Beton Ciré Unique: A Decade of Digital Innovation and Branding

Since 2014, Studio BC has closely collaborated with Beton Ciré Unique, a leading supplier of high-quality polished concrete products. During this period, we’ve designed and developed two custom WordPress websites, with the most recent launch in 2024. Additionally, we’ve created various marketing materials, including business cards, flyers, brochures, packaging stickers, and box designs, to ensure a consistent and professional brand identity.

The Challenge

Beton Ciré Unique aimed to achieve:

  • A modern, user-friendly website that effectively showcases their products and facilitates online sales.
  • Consistent brand identity across all marketing materials, including business cards, flyers, brochures, and packaging stickers.
  • Increased visibility and recognition within the competitive market of construction and decorative materials.

The Solution

Studio BC delivered the following services:

  • Website Design and Development: A custom WordPress website featuring intuitive navigation, responsive design, and integrated e-commerce functionality, enabling customers to easily browse and purchase products.
  • Business Cards: Professionally designed cards that reflect the brand identity and leave a lasting impression on clients and partners.
  • Flyers and Brochures: Informative and visually appealing marketing materials to promote Beton Ciré Unique’s products and services.
  • Packaging Stickers and Box Designs: Custom stickers and packaging designs that ensure a uniform and professional appearance for all product packaging.

The Results

  • Increased Website Traffic and Online Sales: Thanks to the user-friendly and aesthetically pleasing website.
  • Improved Brand Consistency and Professionalism: Achieved through high-quality marketing materials and packaging designs.
  • Enhanced Brand Recognition and Customer Engagement: Strengthened the company’s position within their target market.

Conclusion

The collaboration between Beton Ciré Unique and Studio BC resulted in a successful rebranding and digital transformation, positioning the company to better compete and grow in the dynamic market of construction and decorative materials.

Industry

  • Construction and Interior Finishing

Deliverables

  • Website with E-commerce Integration
  • Flyers & Brochures
  • Business Cards & Compliment Slips
  • Packaging Stickers