Frequently asked questions
Here are the questions my clients ask me most often. Is your question not listed? Feel free to get in touch.
Prices, planning and approach
What does a website or brand identity cost?
A Starter website starts at €1,500, a Professional website usually costs between €4,000 and €7,500. A brand identity and logo are tailor-made: after an introductory meeting you get a fixed quote, with no surprises afterwards. More on Custom website and Brand identity and logo.
Do you work with a fixed price or hourly?
Both are possible. For a project I work with a fixed price: we first discuss the starting points, then you get a quote, and that is the basis for the invoice. On an hourly basis I track my time in blocks of fifteen minutes and invoice monthly, with a clear description. Or you choose a block of hours: paid in advance, and afterwards you get an overview of the hours spent. My rate is €100 per hour, blocks of hours start at €800.
What is not included in the price?
Licences for plugins and fonts, stock imagery and hosting. You arrange and pay for these yourself, so you also own them.
How long does it take?
A Starter website usually takes two weeks, a Professional website around six weeks. It also depends on how quickly we work together. I make a schedule in advance, including any deadlines.
How can I be sure I'll like your designs?
I only start designing once all the input is clear. In the briefing we talk about the atmosphere you’re after, your experiences and your preferences, and I look at what your competitors do. Then I show a first direction with typography, colours, image style and examples in real applications. With your feedback I develop it further.
How do you build a website?
Always custom-made in WordPress. I build on my own development environment first and then put a first version on a test environment, so you can watch the design come to life. Once everything is tested and you approve, the site goes live.
Why a custom theme?
A custom theme contains only what your site needs. That makes it load faster, more secure than a widely used standard theme, and the design fits your brand exactly. I tailor the content management to how you work, and you can expand the site for years without depending on updates from an external theme developer.
Do you use AI?
Yes, as a tool, just like Figma, Adobe and WordPress. It makes my work faster and more thorough, but the thinking, the decisions and the contact with you are mine. I always design logos and brand identities myself. Read more on How I use AI.
How quickly do you respond?
You’ll hear from me within one day.