How I use AI
Yes, I use AI. Like Figma, Adobe and WordPress, it’s a tool: it makes my work faster and more thorough. But the thinking, the decisions and the contact with you are mine. You always email and call me, never a chatbot.
I’ve worked in this field for more than thirty years. I saw the web emerge, lived through the shift to mobile, and now this. Each time, the same thing happens: good tools make a craftsman better, but they don’t replace the craft.
Where AI helps me
- Research and structure. How your customers search, what your competitors do, which questions keep coming back. I map that out faster and more completely.
- Building and testing. When I program your WordPress site, AI helps me set up components faster and find bugs. I read and test every line of code myself before it goes live.
- Images and photos. I create or edit some images and photos with AI, for example a mood image for a website or campaign. Not your logo and brand identity: I design those myself.
- Copy. A first draft or a check for clarity. Whatever goes live, I’ve rewritten and you’ve approved.
What AI doesn’t touch
- Contact with you. Briefing, debriefing, discussions: we do those together.
- Strategy and decisions. What your brand should convey and why, I decide together with you.
- Your logo and brand identity. They’re original designs, not generated images. That way you know for sure your brand is unique and truly yours.
- The final check. Everything I deliver, I’ve seen and tested myself, and I can explain it.
What it means for you
More time for what matters: thinking along, designing and a site that works. And a sparring partner who keeps up, including with what AI can mean for your business. I also help you get found in ChatGPT and Google; read more on Found in Google and AI.
Frequently asked questions
Is my website made by AI?
I make it, with AI as a tool. Just as I use Figma, Adobe and WordPress, I use AI to build, test and research faster. The design, the decisions and the final check are mine. Everything that goes live, I’ve checked.
Will my logo really be unique?
Yes. I design logos and brand identities myself; I don’t use an image generator for them.
Does that make it cheaper?
Some steps go faster. I mainly put that time into better decisions and more attention for your project.